top of page


Karisma Kapoor's Brown on ZEE5 Is the OTT Comeback Worth the Mess
Karisma Kapoor's Brown on ZEE5 split the critics, but her deglam cop role might be the bravest thing she has done in years. Here is why it is worth a watch.

Wilson
Jun 93 min read


Desi Maximalism Is the Gen Z Fashion Rewrite India Did Not See Coming
Desi maximalism is how Gen Z India mixes oxidised jewellery, phulkari and slip dresses into one loud, unapologetic look. Minimalism is officially out.

Wilson
Jun 93 min read


Krafton India Is Betting 670 Million Dollars and Gaming Is Just the Start
Krafton India is deploying a 670 million dollar fund into roughly ten startups in 2026. The BGMI maker now wants fintech, AI, and content too. Gaming was only the beginning.

Wilson
Jun 93 min read


Shreyas Iyer Is India's New T20 Captain and the Vaibhav Sooryavanshi Call Is Wild
Shreyas Iyer is India's new T20 captain for the Ireland and England series. The selectors also handed a 15 year old, Vaibhav Sooryavanshi, a senior call up. Bold does not even cover it.

Wilson
Jun 93 min read


Bacha Hai Tu Mera Meme Took Over India and Even McDonald's Caved
Bacha Hai Tu Mera meme from Dhurandhar 2 took over India in 2026, dragging Delhi Police and McDonald's in. Still funny or already an ad? You decide.

Wilson
Jun 83 min read


NGMA Bollywood Exhibition Is the Mumbai Art Show You Cannot Skip in 2026
NGMA Bollywood exhibition Lens and Legacy turns Mumbai into Indian cinema's biggest photo flex of 2026, with tribute walls for Dharmendra. Worth it?

Wilson
Jun 83 min read


Doraemon Theme Song Took Over Mumbai Pubs and Gen Z Lost It
A DJ played the Doraemon theme song and an entire Mumbai pub sang along. Inside Gen Z's nostalgia wave, and why a cartoon cat unites people better than any club banger.

Wilson
Jun 83 min read


Indian Diaspora Just Hit 35 Million and India's Global Money Math Changed
The Indian diaspora just hit 35.42 million and sent home $137 billion. India is now the world's biggest diaspora and top remittance earner, so why are these global desis still treated like a footnote?

Wilson
Jun 83 min read


Desi Folk Pop Is the Sound Indian Gen Z Actually Wants and Bollywood Knows It
Desi folk pop is taking over Indian playlists, from Jamna Kinare to MC SQUARE. Here is why Gen Z picked indie folk fusion over another tired Bollywood remix.

Wilson
Jun 83 min read


Nagpur Tarri Poha Just Broke a 3000 Kg Record and India's Best Street Food Flex Is Real
Chef Vishnu Manohar just cooked 3000 kg of Nagpur tarri poha on World Poha Day. Here is why this spicy Vidarbha breakfast deserves a full blown food trip.

Wilson
Jun 83 min read


Innovaccer Just Cut 340 Jobs to Go AI Native and India Healthtech Is Spiralling
Innovaccer just cut 340 jobs to go AI native and India healthtech workers are nervous. CEO Abhinav Shashank framed the layoffs as transformation. We unpack what the Inc42 numbers actually say and what Indian Gen Z should read into them right now.

Wilson
May 193 min read


Bengal SIR Just Deleted 91 Lakh Voters and TMC Says It Cost Them 31 Seats
Bengal SIR deleted 91 lakh voters from West Bengal electoral rolls before the 2026 Assembly election. TMC told the Supreme Court the deletions exceeded BJP's win margin in 31 seats. Here is what the data actually shows.

Wilson
May 193 min read


CSK Just Lost to SRH at Chepauk and Their IPL 2026 Playoff Hopes Are Hanging by a Thread
CSK lost to Sunrisers Hyderabad by five wickets at Chepauk on May 18 and now sit one defeat from IPL 2026 elimination. They need to beat GT in Ahmedabad on May 21 and hope other results bend their way. The five-time champions' season is hanging by a single thread.

Wilson
May 194 min read


Paytm Just Gave Indian Teens Their First UPI and Parents Are Already Stressed
Paytm just launched Pocket Money on May 18, giving Indian teens UPI access without bank accounts. Parents set the limits and kids can spend up to Rs 5,000 per transaction within a Rs 15,000 monthly cap. Gen Z just got the cleanest entry point into desi fintech.

Wilson
May 194 min read


Chatpata Dressing Is Indian Gen Z Fashion's Wildest Move and the Rulebook Caught Fire
Chatpata dressing just hijacked Indian Gen Z fashion. Mirror work cholis with denim, gota patti with cargos, bandhani over jeans. The new desi style is loud and India is loving every bit of the chaos.

Wilson
May 193 min read


Pati Patni Aur Woh Do Just Hit Theatres and Ayushmann Khurrana Has Bollywood Laughing Again
Pati Patni Aur Woh Do just hit theatres May 15 with Ayushmann Khurrana, Wamiqa Gabbi, Sara Ali Khan, and Rakul Preet Singh. The third sequel in the franchise lands as one of 2026's warmer Hindi comedy receptions.

Wilson
May 193 min read


Indian Brands Just Jumped on the Millennial vs Gen Z Marketing Meme and Half of Them Got It Wrong
The Gen Z vs Millennial marketing meme exploded across Instagram this week, with Tide kicking it off and every brand and their grandmother joining the trend. Indian brands jumped in too, and the results were mixed at best. Here is what they got right, where they fumbled, and why Indian Gen Z is not impressed.

Wilson
May 183 min read


France Just Said No on Rafale Source Codes and India's 40 Billion Dollar Deal Just Got Messy
France has refused to share the Rafale source codes India needs for its 114 jet deal, throwing the 40 billion dollar negotiation into a serious crisis. Without code access, India cannot independently fit indigenous weapons on the fleet. Here is why this fight is bigger than fighter jets.

Wilson
May 183 min read


Venkatesh Iyer's Mersal Pose Broke Indian Internet After His Match-Winning Knock
Venkatesh Iyer reached his fifty against PBKS on May 17 and did not raise his bat. He hit Thalapathy Vijay's Mersal pose instead and broke Indian internet on the spot. The meme template has already taken over every desi timeline.

Wilson
May 183 min read


Satyajit Ray in Colour at DAG Delhi Is the Most Personal Indian Art Show of 2026
Satyajit Ray in Colour just opened at DAG New Delhi with 127 photographs by his longtime shadow Nemai Ghosh. The show captures Ray off duty, in process, and in colour for the first time. It is the most quietly powerful Indian art exhibition of 2026.

Wilson
May 183 min read
bottom of page
