Indian Gen Z is swapping smartphones for dumbphones, flip phones and digital cameras in 2026. The digital detox market is booming. But does the reset actually work?

Rohit Koli turned his living room into a mountain trek with a wiper and the Ilahi song, and the low budget hiking reel broke Indian Instagram. Desi jugaad at its funniest.

Paper Gardens at MAP Bengaluru turns 120 botanical drawings into a sharp story about empire, profit and Lalbagh. The prettiest art show with the sharpest spine in 2026.

90s snacks like Rasna, Parle-G and Phantom sweets are back as premium retro hampers, and Indian Gen Z is paying up. Welcome to neostalgia, where childhood is the actual product.

The anarkali comeback is 2026's loudest desi fashion flex. Gen Z India just turned the OG Mughal silhouette into a cocktail-party headliner, sneakers and all. Here is how to wear it without looking like a wedding guest.

Desi maximalism is how Gen Z India mixes oxidised jewellery, phulkari and slip dresses into one loud, unapologetic look. Minimalism is officially out.

A DJ played the Doraemon theme song and an entire Mumbai pub sang along. Inside Gen Z's nostalgia wave, and why a cartoon cat unites people better than any club banger.

Desi folk pop is taking over Indian playlists, from Jamna Kinare to MC SQUARE. Here is why Gen Z picked indie folk fusion over another tired Bollywood remix.

Chef Vishnu Manohar just cooked 3000 kg of Nagpur tarri poha on World Poha Day. Here is why this spicy Vidarbha breakfast deserves a full blown food trip.

Chatpata dressing just hijacked Indian Gen Z fashion. Mirror work cholis with denim, gota patti with cargos, bandhani over jeans. The new desi style is loud and India is loving every bit of the chaos.

The Gen Z vs Millennial marketing meme exploded across Instagram this week, with Tide kicking it off and every brand and their grandmother joining the trend. Indian brands jumped in too, and the results were mixed at best. Here is what they got right, where they fumbled, and why Indian Gen Z is not impressed.

Indian Gen Z is driving Ultra Play's 250 percent OTT growth, sending Munna Bhai, Andaz Apna Apna and Karan Arjun to the top of the charts in 2026. Here is what the nostalgia wave reveals about how this generation watches Bollywood now.

Shreya Ghoshal's voice is dominating Gen Z India's emotional reels and nostalgia playlists in 2026. A generation that grew up on algorithmic feeds has chosen to soundtrack their feelings with a playback singer who has been at it for over two decades. Here is why.

Indian Gen Z has cracked the saree code in 2026 and the rulebook is officially gone. From belted kaftan drapes to tissue fabric paired with sneakers, here is how the new generation is owning ethnic wear.

When May 13 rolled around this year, Indian internet did what it does best. The 'Main Tera' meme from Kalank flooded timelines and even Google India joined in. Here is how one Bollywood song turned a calendar date into an annual internet festival.

The ugly necklace trend is officially back in India. Gen Z called it cringe, millennials called it iconic, and 2026 has decided they were both right. Here is why chunky jewellery is the accessory you need this season.

A new study found 59 percent of India's Gen Z subscribes to a streaming platform for one title, binges it, and cancels. Platform loyalty is officially dead. Here is what that means for Netflix, Hotstar, and every other subscription service trying to hold Gen Z's attention.

The All Living Souls show at India Habitat Centre is the Indian art exhibition 2026 nobody saw coming. Jatin Das, Neville Tuli, and the Tuli Research Centre brought craft, culture, and desi creative heritage into one honest Delhi room.

PM Modi performed Somnath Temple's first Kumbhabhishekam in 75 years on May 11 2026. The ceremony marked India's reconstruction of the first Jyotirlinga after Independence. Here is what the day meant and why it echoed beyond Gujarat.

Indian Gen Z is skipping Spotify to buy secondhand CDs, keep scrapbooks, and shoot on old film cameras. It looks like nostalgia, but it is actually a rebellion against the algorithm.