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Indian Gen Z Is Buying Dumbphones in 2026 and It Actually Tracks
Indian Gen Z is swapping smartphones for dumbphones, flip phones and digital cameras in 2026. The digital detox market is booming. But does the reset actually work?

Wilson
Jun 123 min read


Karan Aujla Just Dropped C Walk and Punjabi Music Owns 2026 Now
Karan Aujla just dropped C Walk and Punjabi music owns 2026 again. No Bollywood, no film banner, just billions of streams and global swagger. Here is why he hits different.

Wilson
Jun 123 min read


India Domestic Travel Just Hit 216 Billion Dollars and Desis Are Skipping Europe
Europe can wait. Indian domestic travel just became a 216 billion dollar flex, with desis picking Ladakh and Majuli over foreign stamps. Here is why the desi getaway is winning 2026.

Wilson
Jun 123 min read


NITI Aayog Just Mapped Viksit Bharat 2047 and Your Future Sits in 4 Pillars
On June 11, PM Modi chaired NITI Aayog 11th Governing Council and unveiled an Inclusive Human Development Framework for Viksit Bharat 2047 built on four pillars. Here is what it actually means for your jobs, skills and future.

Wilson
Jun 113 min read


The Indian Side Hustle Just Became Survival, Not Ambition, for Gen Z
An Indeed survey says 68 percent of Indian workers cannot comfortably afford their lifestyle. The side hustle is no longer founder ambition, it is survival. Here is what Gen Z should do about the cost of living squeeze.

Wilson
Jun 113 min read


Indian Indie Music Just Bodied Bollywood on the Global Charts
Bollywood ruled for decades. Now Indian indie music and hip hop are the ones going global, with 65 percent of India's exported hits coming from outside film. The script flipped.

Wilson
Jun 113 min read


Indian Food Tourism Just Became the Real Reason You Travel in 2026
Forget the monuments. Indian food tourism is the real flex now, with 42 percent of travellers chasing flavour first. Here is why your next trip is basically a thali crawl.

Wilson
Jun 113 min read


90s Snacks Are Back and Indian Gen Z Is Paying Premium for Nostalgia
90s snacks like Rasna, Parle-G and Phantom sweets are back as premium retro hampers, and Indian Gen Z is paying up. Welcome to neostalgia, where childhood is the actual product.

Wilson
Jun 113 min read


The Anarkali Comeback Is 2026's Boldest Desi Fashion Plot Twist
The anarkali comeback is 2026's loudest desi fashion flex. Gen Z India just turned the OG Mughal silhouette into a cocktail-party headliner, sneakers and all. Here is how to wear it without looking like a wedding guest.

Wilson
Jun 113 min read


Desi Maximalism Is the Gen Z Fashion Rewrite India Did Not See Coming
Desi maximalism is how Gen Z India mixes oxidised jewellery, phulkari and slip dresses into one loud, unapologetic look. Minimalism is officially out.

Wilson
Jun 93 min read


Doraemon Theme Song Took Over Mumbai Pubs and Gen Z Lost It
A DJ played the Doraemon theme song and an entire Mumbai pub sang along. Inside Gen Z's nostalgia wave, and why a cartoon cat unites people better than any club banger.

Wilson
Jun 83 min read


Desi Folk Pop Is the Sound Indian Gen Z Actually Wants and Bollywood Knows It
Desi folk pop is taking over Indian playlists, from Jamna Kinare to MC SQUARE. Here is why Gen Z picked indie folk fusion over another tired Bollywood remix.

Wilson
Jun 83 min read


Chatpata Dressing Is Indian Gen Z Fashion's Wildest Move and the Rulebook Caught Fire
Chatpata dressing just hijacked Indian Gen Z fashion. Mirror work cholis with denim, gota patti with cargos, bandhani over jeans. The new desi style is loud and India is loving every bit of the chaos.

Wilson
May 193 min read


Indian Brands Just Jumped on the Millennial vs Gen Z Marketing Meme and Half of Them Got It Wrong
The Gen Z vs Millennial marketing meme exploded across Instagram this week, with Tide kicking it off and every brand and their grandmother joining the trend. Indian brands jumped in too, and the results were mixed at best. Here is what they got right, where they fumbled, and why Indian Gen Z is not impressed.

Wilson
May 183 min read


Tissue Fabric Just Became India's New Luxury Flex and Sarees Will Never Be the Same
Tissue fabric just took over Indian fashion in 2026. From silver tissue silks to molten gold lehengas, the new luxury weave is the only flex Gen Z desis care about.

Wilson
May 173 min read


Munna Bhai and Andaz Apna Apna Are Ruling OTT Because Indian Gen Z Will Not Let Go
Indian Gen Z is driving Ultra Play's 250 percent OTT growth, sending Munna Bhai, Andaz Apna Apna and Karan Arjun to the top of the charts in 2026. Here is what the nostalgia wave reveals about how this generation watches Bollywood now.

Wilson
May 163 min read


This Week on DesiDodo: Power, Pixels and Playlists
This week on DesiDodo we tracked the BJP sweep in Haryana, Sarvam AI's 300 million dollar raise that shook the AI race, and Shreya Ghoshal's reign as Gen Z's reels queen. Three stories. One India in fast forward.

Wilson
May 163 min read


Indian Filter Coffee Is Back and Gen Z Cannot Stop Sipping
Indian filter coffee is back at the centre of urban cafe culture in 2026. From Bengaluru's neighbourhood darshinis to Mumbai's third-wave roasters, Gen Z has decided the steel tumbler beats every cortado in the city.

Wilson
May 163 min read


Shreya Ghoshal Is Gen Z India's Reels Queen in 2026
Shreya Ghoshal's voice is dominating Gen Z India's emotional reels and nostalgia playlists in 2026. A generation that grew up on algorithmic feeds has chosen to soundtrack their feelings with a playback singer who has been at it for over two decades. Here is why.

Wilson
May 163 min read


India's Job Market Is Splitting in Two and Your City Landed on the Right Side
India's Q1 2026 PLFS data shows urban unemployment at 6.6 percent while rural labour is quietly restructuring. The numbers look good on paper but the full story is more complicated. Here is what India's split job market means for your career this year.

Wilson
May 133 min read
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